Operating an online store is different from brick and mortar retail. While physical stores have frequent passing through customers, it’s a total different story for online businesses. Imagine your eCommerce business is like an “undiscovered island” in the middle of ocean. No one is supposed to know about it unless the words are being spread.
Internet can be seen as an ocean with millions of customers and you competing against thousands of other “discovered islands” – other eCommerce brands. So it is inevitably difficult to fish in this ocean without proper fishing tool – which is marketing.
That’s why eCommerce totally depends on the internet and you must be present in all formats of online marketing to get higher attention of visitors. The more people know about your brand, the stronger presence your brand will have.
So in order to compete in this vast ocean of competitors, you can’t go on your day without a well-thought-out plan of attack. Without it, the chances of accomplishing your marketing goals will be slim to none.
Defining your customer is as important as choosing or creating your products or naming your business. Before you can charge ahead and zone in on your target, you first need to have a solid handle on what exactly an ideal customer is. Basically,
“Your idea customer is someone who gets their exact needs from what you’re offering.”
Then you have to narrow it down further in order to develop a true, comprehensive understanding of your customer.
In order to do that, you need to answer these questions as honestly as you can.
Get out a notepad and pen and jot down exactly what you offer to your customers. , it’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.
Be honest with yourself.
What problems do you solve for them or what challenges do you address?
Why should people buy from you instead of your competitors?
What sets you apart?
Who actually benefits the most from your product or service?
Sharing great content is essential, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.
Try to plan posts about a month in advance and maintaining a regular posting schedule such as five posts per week. This way you can diversify the topics you post about and keep your posting consistent.
Also, planning content ahead allows you to ensure you’re only publishing high-quality content.
They say that if you can measure it, then you can improve it. In marketing alone and in every other aspects of business, measurement is critical to success.
Because, if you don’t, all your marketing analysis and efforts are a waste of time; you don’t have control over the things that really matter. Without measurement, you don’t know if the marketing campaign is working or not; you don’t know what is important to focus on.
And by understanding how well or poorly a campaign is going, you can tweak it to make it even better. So at its basic, you need to be able to answer these questions.
While you may be tempted to go off to the races, intentionality is key when you first begin developing an ecommerce marketing strategy.
Crafting a well-thought-out ecommerce marketing plan may seem daunting.
But then again, the foolproof strategies that can help drive online sales is enormous.
Just remember to have a deep understanding of your product and the demand for your product, and don’t be afraid to make assumptions, so long as you test them. Since there’s no way without testing you’ll know which ideas you should replicate and which you should look to improve. And when a tactic passes the test, then you rinse and repeat.
So, as long as you’re organized and detail-oriented, it’s hard to go wrong.