If you’re considering to step a foot into the world of email marketing, you should fully understand it from the basics. Fortunately, email marketing is quite straightforward. The upfront purpose of it is to connect customers, potential or existing, via email. Maybe you want to connect with customers but don’t really know how. This blog is brought to life in order to discuss email marketing, why it’s a worthy investment and how to implement it.
So why should you invest both time and money in email marketing? Though there are so many other types of marketing and emailing doesn’t seem to be the most optimal method. With a 4400% ROI and a $44 return on every $1 spent, email is surprisingly much less risk and much more investment. Moreover, when you send highly targeted and personalized emails, the customer engagement rate increases. Even when customers don’t open your emails, in some sort they will remember about the brand you’re promoting. Follow these steps to turn email into your most crucial and profitable form of marketing in 2019.
Known short as ESP, the hosting platform you choose to create and send emails. It helps to automate your process from the beginning.
You may want a newsletter to provide revenue, either through affiliate income or as a way to send traffic to your site. Choose one. The most important part is setting goals for your marketing campaign. You should compare your numbers with the averages and aim for the better.
To inform people about the latest news around your business.
Just think, even yourself sometimes want to sort out junk mails because they’re impersonal. A fact is that customers want to see relevant and useful information, or else they would skip your emails even when they’re dropped straight into their inbox. You can encourage customers to provide their info through quizzes or questionnaires. Tip: Analyze your customers’ behavior online, then divide into different groups to send emails.
Automation encourages users to complete a sale, browse new products and repeat previous orders. And what types of emails count as and should be automated? Welcome and shipment emails, blog updates or sales promotion…
With analytics, you can view how many times your emails are being opened, which one were bounced back or which one performs best etc. For instance, the engagement rate increases when you send emails during a certain time frame, so you might want to change your email schedule to best suit your readers.