The Internet comes with connectivity. And with connectivity comes the biggest shift in cross-border eCommerce as digital connectivity and the flow of data increase.
By bypassing the restrictions of physical borders, consumers can shop within the comforts of their own home, receiving promotional emails that entice them to browse e-Commerce websites.
With the dimension of business, the future eCommerce trends are also changing everyday. The concept of marketplace is also being changed. It is because of the need of the increasing number of population. We all know what is online marketplace. The digital marketplace is also on the boom. Online buyers is expected to jump up to more than 30% by 2021. Therefore, the future of eCommerce is indicating a monopoly over all business trends in the future.
We have mobile applications for almost everything, from grocery shopping, F&B services, to fashion, gaming and et cetera… you get the idea.
And according to a forecast done by Javelin Strategy, mobile technology is dominating online commerce with an estimated 42% and would reach a sales growth of $218 billion by 2019.
Point is, nearly every one of us owns a tablet or a smartphone. Even three-year-olds have iPads.
It’s a huge market with a lot of potentials, is what we’re saying.
eCommerce businesses are going to need to hone their videography skills, because video is projected to play a massive role in the future of eCommerce.
Research has already found that 60 percent of shoppers would rather watch a product video than read a product description when they’re shopping.
In addition, 64% of shoppers make a purchase after watching branded social videos.
Interestingly, shoppers are increasingly looking for products online outside their home country. In fact, 57% of online shoppers reported having made an online purchase from an overseas retailer in the last six months.
The average percentage of consumers who made overseas purchases by continent: 63.4% Europe, 57.9% Asia-Pacific, 55.5% Africa, 54.6% Latin America, and 45.5% North America.
So sside from making sure you are strengthening your global eCommerce presence, don’t forget to invest in infrastructures and technologies which will help you adapt to overseas buyers more conveniently.
The future of eCommerce is undoubtedly going to be full of exciting changes and innovations for both businesses and buyers.
Whether you’re an entrepreneur, or you’re working at an eCommerce company yourself, it’s important to try to keep your finger on the pulse when it comes to changes in the eCommerce landscape.
Our best advice is to keep on learning.
Read articles. Watch videos. Listen to podcasts.
Try to consumer as much information you can about the field of eCommerce – that’s how you’ll get an edge on your competition.