Every day, your customers can receive dozens of emails. However, what makes them open your email? The first impression is very important, the title will have a direct impact on the customer’s ability to open emails. So how to have an interesting title, attract customers right from the first time?
The catchphrases that motivate customers to act in an emergency such as “Act now!” Are often not encouraged in the content of the email. However, we cannot deny that rational use of them for headlines will create great efficiency in attracting customers.
But the overuse of such slogans will cause a bad impression for customers for a long time. Try to limit their use only in cases of the immediate call to action, to bring the best effect.
Usually, the title is used to help recipients understand the content of the message that the email conveys. But in many cases, you should set a title with a sense of mystery, which will make customers curious and interested to know what is inside, and of course, they will open the email.
However, you should also note that the email subject still has to be relevant to your business, otherwise it may be considered spam.
At the end of the day, we tend to like new things, especially when they’re free, or at least being discounted. With such emails, you should express this attraction right from the title. Customers are always attracted to what “free”, “discount” and will immediately open your letter.
Remember, when customers sign up to receive letters from you, they want to receive as much information as they need and suit them. In these cases, the title should show your email providing fresh content, catching up with the trend of society at that time.
By telling an interesting story, you absolutely can attract customers. Suggest that story right from the title, customers who want to know more details will definitely open the email. However, you should always remember that the story must have a connection with your business. If not, no matter how interesting it is, it can still make customers feel confused and no longer want to open an email.
No customer is exactly the same, in some cases, this also means that the more you personalize email sent to customers, the higher the open rate.
To do this, marketers have only one way to learn more about customers’ interests, careers,… From there, categorize customers and send them really appropriate emails, increasing customer open rate.
In addition to the sender elements, the content or time of submission, the email header plays a very special role in attracting customers. Try conquering customers right from the first impression by using email headlines reasonably but equally impressive as the above suggestions!
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